Article
Marketing
How Community Marketing is Now The Driving Force Behind Brand Advocacy
These days people are not interested in being advertised. They prefer to get unbiased recommendations from people who are in their circles than direct messaging from a brand. Additionally, a 2015 research by Nielsen found that 66% of people trust the opinions...
21 May 2021
Marketing
Signs Your Business is In Need of KOL Marketing
As many as 71% of consumers are more likely to purchase a product based on an online reference from social media. At the same time, 63% of generation Z - who are starting to increase their earning and buying power - prefers...
8 December 2020