These days people are not interested in being advertised. They prefer to get unbiased recommendations from people who are in their circles than direct messaging from a brand. Additionally, a 2015 research by Nielsen found that 66% of people trust the opinions...

As many as 71% of consumers are more likely to purchase a product based on an online reference from social media. At the same time, 63% of generation Z - who are starting to increase their earning and buying power - prefers...