How We Help Bring Overall Customer Journey of an FMCG Product into Digital Platform

How We Help Bring Overall Customer Journey of an FMCG Product into Digital Platform

One of our clients wanted to reach a wider audience and ultimately boost their sales. The problem was, as a local FMCG company, they had a small presence in digital marketing and labeled as pricey. The challenge was to simplify their brand message and to turn the brand awareness into digital sales.    

Our first step was to analyze their customer awareness and compare their performance to their competitors. This gave us insight to design a comprehensive brand strategy. We then create a simpler message and attractive content on their social media, with interactive hashtags, games and quizzes.  

As importantly, we assisted this client to generate e-commerce sales from social media contents. Their promotion contents linked to e-commerce to increase purchase. We also  revamped their website to look more vibrant, user friendly and coordinate them with e-commerce links to boost the sales. 

 Within the first six month of implementing our strategy, Bert’s Solution delivered: 

  • 91 % increase in social media followers. 
  • 64 % increase in sales
  • 30X increase in awareness 

We are proud to say that our client has gained a wider audience as their target market, with twenty thousand followers, mostly younger millennials on social media. They actively engage with brand’s campaigns and indirectly boosting product sales.
If you’re seeking a digital marketing service for your business, check our service here.

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