Digital Activation

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Event
Activation

Solutions

  • Creating digital community with regular event where teens gather once a week virtually with 1 KOL doing Instagram Take Over
  • Quiz that encourage consumption
  • Driving traffic to e-commerce channel with post events activation

KPI Achievement

Creating digital avenue as a new occasion for teens to consume their product

Social Media Activation Image
Icon Statistic
3.000
Average of participants per event with most crowded event attended by 28.000 participant
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>250%
Increment traffic to ecommerce channel, within 2 months
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100%
Archive engagemeent target, with ≤ CPE Rp 1000

Solutions

Perform consumer acquisition via digital channel, by:

  • Weekly Kulwhap with healthcare practitioners
  • Promoting Allergy Risk Screener (ARS)

KPI Achievement

Within 13 weeks since the project commenced we have successfully acquire

Social Media Activation Image
Icon Statistic
9,865
Participants
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With CPA IDR 15,000

Solutions

Perform consumer acquisition via digital channel, by:

  • Engage community to participate in a product sampling program
  • Engage publisher to spread awareness about the product sampling
  • Acquire consumer data during the program

KPI Achievement

The project is still in progress with some key achievement

Social Media Activation Image
Icon Statistic
3000
Participants
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With CPA IDR 22,000

Solutions

  • Creating Bebe Journey, a website that help IFFO mom facing the first year of baby's development
  • Developing all communication material to bait mom with Bebe Journey's key message and benefit
  • Supporting partnership with publisher and parenting community to spread the information about the website and increasing number of registrants.

KPI Achievement

Within 4 months since the project commenced we have successfully acquire

Social Media Activation Image
Icon Statistic
+55.000
New Registrants

Solutions

Perform consumer acquisition via digital channel, by:

  • Offline to online event with Hijabers Community
  • Offline to online event with Running Community

KPI Achievement

The project is still in progress with some key achievement

Social Media Activation Image
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100%
Archieve engagement target
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100%
Archieve participant target