How We Help PBF Milk Brand to Do Product Sampling from Online Event
Shifting the form of promotion to the digital platform during The COVID 19 Pandemic is not as easy as it sounds, especially for products that relied heavily on consumer acquisition through offline product sampling, such as pregnancy and breastfeeding (PBF) milk brand. However, this is not a mission impossible, especially if you do it with our help.
How do we help them do product sampling from the online event?
Product sampling still can be done in communities
Rather than going to some supermarkets or grocery stores, we focus to engage communities to participate in a product sampling program. But first, we engage several publishers to spread awareness about this activity via social media.
Acquire consumer data during the program
During product sampling activities, we also help our client collect consumer data. To date, the program is still ongoing, but statistics show we are on the right track because we can maintain consumer acquisition speed at 1,200-1,500 consumers per week with cost per acquisition at Rp 20,000,- per customer.
If you need to know the latest updates about this campaign, feel free to contact us here.