How We Help Coffee Sachet for Teens Brand Engaging Their Audiences by Online Event Marketing
Gaining product awareness through social media is inevitable in this Digital Era, especially during The COVID 19 pandemic. At this difficult time, many schools are forced to close so the canteen can no longer be a place to sip affordable coffee sachet for many teenagers.
Fortunately, through social media, teenagers can still hang out with friends, sip coffee, and discuss current issues like they used to do at the school canteen. That is what we have in mind when we help a coffee sachet for teens brand gaining product awareness and attracting more than 28,000 participants by online event marketing. How do we do that?
Engaging audiences equal awareness and consumption
Hosting an ordinary Instagram live event is not enough. We have to do it in a way the teenagers could have fun and be educated while we try to drive awareness and product consumption at the same time.
So, we engage communities and nano influencers to bring the digital events and encourage product consumption during events. This strategy proved to be effective as we generate no less than 3,000 participants per event on average, with the most crowded event we hosted was attended by 28,000 participants.
The after events are as important
Along with increasing product awareness, we also encourage audiences to visit the e-commerce channel by conducting some follow up activity after the Instagram live event. Within only 2 months, this campaign shows that there has been a 250% increase in traffic to e-commerce channels. We also achieved a 100% engagement target with CPE less than Rp 1,000,-.