As many as 71% of consumers are more likely to purchase a product based on an online reference from social media. At the same time, 63% of generation Z - who are starting to increase their earning andbuying power - prefers marketing...

The rise of social media indeed has blessed us with a new wave of opportunities. Responsively, businesses are trying to catch up with the pace by tapping into KOL Marketing. At first glance, it really looks like the right fit...

This time, we helped our client to drive brand advocacy and create buzz among its potential customers. Previously, the only interaction they had with communities were by conducting workshop and factory visit. That being the case, their oral care products...