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How Digital Marketing Serves Today’s World Better than Its Successors
Before the wave of modern technologies hit, business owners were accustomed to traditional marketing methods. As consumer needs started to shift, strategies started developing to cater to the newly-developed behaviors. It is now the norm to put your business online if you’re looking for sustainable growth. An engaging product is now highly associated with a […]
Signs Your Business is In Need of KOL Marketing
As many as 71% of consumers are more likely to purchase a product based on an online reference from social media. At the same time, 63% of generation Z – who are starting to increase their earning and buying power – prefers marketing from real people over traditional celebrities. This is where KOL Marketing comes […]
Hitting All The Right Spots with Social Media Marketing
Social media marketing has become the golden child of the Digital Era. Brands try to stay relevant by utilizing all kinds of social media platforms. Logically, that would increase exposure to their products. But, some key elements are sometimes still forgotten. For social media marketing to work, all related channels need to operate productively. This […]
How to Optimize Working From Home with e-Learning Material
WHO has declared the corona outbreak to be a global pandemic. Although corona is a highly contagious virus, it can be prevented through physical distancing. The most important thing is to keep your physical distance from each other, since the virus is transmitted by touch and is airborne. This is where Working From Home might […]
Are High Quality Tech Talents Really That Rare?
When we look at the Data, it is clear that tech talents in Indonesia are still at a premium. Out of a million Indonesians, only 278 become engineers each year. For a country with 5 unicorns, that number does seem unfortunate. Scarce, though, does not equal null. If startups are still continuing to up their […]
The Talent Pipeline Methods Worth Splashing Out Your Resources
When it comes to filling in job vacancies with the right people, time is usually the number one concern. Recruiters tend to focus on finding candidates the fastest they can to ensure all functions of business still go as planned. This is where efficiency is perceived the wrong way. Recruiting new hires costs a lot […]
The Concise and Budget-Friendly Training Method for Your Passionate Employees
Companies have been known to put training programs in place as an effort to avoid stagnancy and increase productivity. Through training, employees are able to enhance their skills and even equip themselves with a newly learned expertise. Still, employees seem to dread training as they find it boring and, in some cases, unnecessary. Conventional training […]
Hashtags, The Trending Online Brand Activation Aid
As brands are adjusting to the disruptive era of digitalization, new marketing mixes are being implemented to create top-of-mind products. The focus of brand activation strategies has shifted from conventional on-ground events to high-exposure online activation campaigns. You probably see an abundance of hashtags across social media platforms every day. This is the outcome of […]
Employer Branding for A Wider Audience: More Platforms or More Contents?
Choosing the right channel is key to effectively convey an employer brand. When you know your target audience is active on a certain platform, that’s where you should put your focus in drilling your values. Increasing awareness of potential candidates does not always equal to expanding to other platforms. It is more productive to utilize […]
The Critical Intersection between Employer Branding and E-Learning
Desirable traits that a company exudes as a workplace differ for every industry. For startups, company attractiveness often revolves around culture, sense of belonging, and work-life balance. For more established companies, the focus might be on growth opportunities, reputation, and ethics. The company, employees, and management need to agree on what should be the company’s […]
Gaining the Virtues of Employer Branding
Today’s potential employees come with modernized needs and high expectations. They are now getting the upper hand in choosing their preferred workplace. This makes Employer Branding a critical asset for companies to prevail. By revamping the way job seekers perceive your company, you will stand out among the crowd while at the same time prevent […]
The Profound Role of Digital Recruitment in Today’s Talent Game
As the fuel that keeps the wheels of business rolling, Recruitment is often seen as time-consuming and complicated. This goes both ways; for the employers and for job seekers too. With easier procedures and the ability to reach a wider talent pool, Digital Recruitment is the sister of Digital Marketing that we need to familiarize […]
The Handy Tool that Could Make Your Virtual Team A Reality
After the disrupting force of the Digital age, comes the emerging trend of the Remote age. Companies are starting to see a spike in their numbers of remote workers. This is not just a random occasion, but rather to accompany their evolving business needs. Remote workers make up what is called a virtual team. Different […]
How to Invest in the Right Employer Brand
As we’re entering a new decade, new market opportunities are emerging across Industries. Companies are pulling all the tricks they have up their sleeves to make sure they secure the best talents. One of the holy grail companies swear by in tackling the fierce Talent War is through Employer Branding. It is definitely not cheap […]
Community Marketing: Online And On Ground Activation
The rise of social media indeed has blessed us with a new wave of opportunities. Responsively, businesses are trying to catch up with the pace by tapping into KOL Marketing. At first glance, it really looks like the right fit; more ‘trustworthy’ than mass media and seems ‘closer’ to our audience. But do you ever […]
The Key to Balance External and Internal Operations for Maximum Success
For up-and-coming startup companies, resources are commonly allocated on engaging as many partners and new businesses as possible. The goal occupying the top of their to-do lists is usually how to make a name for themselves–and a good one at that. While putting their focus on external operations, it is still as fundamental to make […]
How to Succeed in a Fast-Paced Environment without Cheating the System
It is inevitable for all kinds of businesses to regard the ecosystem in which it plans to thrive. Startups are no exception. To uphold the longevity and reputation of the business, a startup must find the most effective ways to operate while still playing by the rules that are in place. Often times we witness […]
Get Your Company Equipped for the Future with E-Learning
In today’s fast-paced business climate, it is critical that a company is able to be responsive to the changing trends, not only to stay afloat but to excel in their area of expertise. This includes the way knowledge is shared, which builds the foundation of People as a driving force. Companies are now transforming to […]
How We Exceed Expectations of New Recruits in Multinational Insurance Company
The key component to any company is the employees. That’s why recruitment is the most important process. For a leading multinational insurance company, our client’s got a pretty high expectations to exceed when it comes to recruiting new employees. We then provide this client with candidate pipelining method. Our team worked closely with the client’s […]
How We Help Brand Penetration Of A Consumer Goods With Community Marketing Solution
This time, we helped our client to drive brand advocacy and create buzz among its potential customers. Previously, the only interaction they had with communities were by conducting workshop and factory visit. That being the case, their oral care products doesn’t get the optimum market penetration. Our team had noticed that consumers were becoming increasingly […]
How We Help Bring Overall Customer Journey of an FMCG Product into Digital Platform
One of our clients wanted to reach a wider audience and ultimately boost their sales. The problem was, as a local FMCG company, they had a small presence in digital marketing and labeled as pricey. The challenge was to simplify their brand message and to turn the brand awareness into digital sales. Our first step […]